Facebook as a Content Management System?

Apr 2016

WordPress plugins which will automatically post a link or an excerpt to social media every time you add to your blog or news page are ten a penny.

But what if your business is actually spending most of its time in Facebook already? How do you get your Facebook updates to appear in your website? The classic solution is the embedded Facebook feed. But that has its limitations.

We’ve been working with a customer to solve exactly this problem. They are tremendously active in Facebook and that’s where their target market expects to find them. Their website is important too. But until recently their site was languishing and getting none of the love that their social media channels were getting.

A Facebook feed might have been the solution for them. But an embedded feed is just that. You embed Facebook’s content in a little corner of your own site, with little control over formatting or layout, and no filtering at all.

Our customer wanted photo posts from Facebook to go in their gallery. News posts from Facebook to show in their news page. And so on.

Our solution pulls their content from Facebook automatically and, as long as it has a relevant hashtag, distributes the content to the appropriate section of their website.

Now all their events, news and promotions are being sent to their website without even having to log in to WordPress.